am·i·ty
ˈamədē/ | noun
a friendly relationship.
Much like the meaning of my name, I am a big proponent of making sure our partnership is a friendly relationship. So let’s get to know each other, I’ll go first!
I’m a content marketer with nearly a decade of experience in helping brands develop, implement, execute, and measure successful content marketing strategies. From early-stage startups to Fortune 500 companies, my approach to content marketing is based on the ideology of data-driven brand storytelling.
This method is deeply rooted in 8 basic steps:
DISCOVER
Fully understand your brand’s intricacies
PLAN
Build fundamentals of your plan
AUDIENCE
Understand and develop your core personas
STORY
Uncover and tell your brand story
CHANNELS
Determine your distribution channels
PROCESS
Manage your team and tools
CONVERSATION
Create your content, listen, and engage
MEASUREMENT
Prove the effectiveness of your program
Whether you have a one-off project or need a consultant to help define your brand’s content strategy, let’s chat about how I can help tell your story.