About Me

Amity Kapadia Content Strategyam·i·ty
ˈamədē/ | noun
a friendly relationship.

Much like the meaning of my name, I am a big proponent of making sure our partnership is a friendly relationship. So let’s get to know each other, I’ll go first!

I’m a content marketer with nearly a decade of experience in helping brands develop, implement, execute, and measure successful content marketing strategies. From early-stage startups to Fortune 500 companies, my approach to content marketing is based on the ideology of data-driven brand storytelling.

This method is deeply rooted in 8 basic steps:

DISCOVER
Fully understand your brand’s intricacies

PLAN
Build fundamentals of your plan

AUDIENCE
Understand and develop your core personas

STORY
Uncover and tell your brand story

CHANNELS
Determine your distribution channels

PROCESS
Manage your team and tools

CONVERSATION
Create your content, listen, and engage

MEASUREMENT
Prove the effectiveness of your program

Whether you have a one-off project or need a consultant to help define your brand’s content strategy, let’s chat about how I can help tell your story.

 

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